Brands built to be chosen.

A selection of strategic branding and packaging projects for founder-led brands ready to stand out, earn trust and grow.

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Be Nourished

Be Nourished

School Shorts

School Shorts

Flourish Health

Flourish Health

Wild About Words

Wild About Words

Have It All

Have It All

Partially Organised

Partially Organised

Sample Workshop

Sample Workshop

Newday Naturopathy

Newday Naturopathy

Beauty By Sophie

Beauty By Sophie

Gemma Wilson Architechture

Gemma Wilson Architechture

Cultivate Health

Cultivate Health

Tarata Eco Retreat

Tarata Eco Retreat

The Sporty Friend

The Sporty Friend

Equipoise & Ponsonby Hair

Equipoise & Ponsonby Hair

Lux Property

Lux Property

Lady's hand dispensing white cream from a gold bottle with text overlay 'Wild + Organic Natural Skincare'
Design with three rows of stylized flower patterns in green, light blue, and orange colors, and W+ logos beneath each row.
Colorful statement socks packages in pink, purple, green, and orange with bold, playful fonts on a white background.
Colorful sock with abstract pink, purple, green, and yellow shapes, displayed with a green packaging label and purple hanger, size 39-40.
Two hands in colorful socks, one green and one blue, with bold white text overlay saying "Life's too short to wear boring socks" and pink logo text reading "Funkful."
Open-faced sandwich with microgreens and red sauce on bread, served on a white disposable plate with printed paper liner, on an orange background.
A brown paper bag with a black printed bread slice and the words 'break fast' on it, containing a croissant and a paper napkin with a logo, against a yellow background.
A man walks past a large black and white mural on a brick wall promoting Coastal Couture with a mermaid and shell logo, website, and the text 'EST 2023'.
A wall with black and white graffiti of a woman, along with a design that says 'Coastal Couture'. In front of the wall, there is a light blue thank you card and matching envelope, and a box with a light blue cover that says 'Coastal Couture' with a s
Patterned dark green background with the word 'Ophelia' in elegant, light-colored font centered.
Multiple square cards with branding for Ophelia Jewels, featuring alternating designs of solid rust-colored backgrounds and dark green backgrounds with a patterned floral design, some displaying the Ophelia logo and others with the name Ophelia again
Marketing materials for Ophelia jewelry brand, including a photo of layered necklaces on a woman’s neck and promotional envelopes in earth tones.

WHY WORK WITH ME?

Because I get it,

You’re not just selling a product you’re building a something magical, a lifestyle while balancing everything else in life. My design process is collaborative, empowering, and heart-centered. Focused on a brand that feels like YOU and speaks directly to your dream clients.

BRANDS I’VE WORKED WITH

Black and white graphic with the phrase "Be Nourished" in stylish, cursive lettering.
Black background with the text 'Offline' written in large, cursive font.
Logo for The Diabetic Guide with the words in different shades of blue on a black background.
Black and white line drawing of a person standing in front of a large screen orboard, gesturing with one hand, with three lines of text or symbols above
Kesia Cafe & Bar logo with established year 2024 in dark green text on black background.
Black and white logo for Essential Staff with a star-like design.
Logo of New Zealand Build Group with black text and a stylized gray building icon.
The name 'Porter' with an upward pointing arrow next to it, in gray and blue text, on a black background.
A black and white line drawing of a cat sitting on a chair and reading a book.
The StayHub logo featuring a black background, a gold circular icon with an upward arrow and an abstract house, and the words 'THE StayHub' in navy blue.
Logo of The Ironman Group with a black and red figure in the center and black text.
Text graphic promoting the Auckland Marathon, run through the city, presented by Asics, featuring bold black, blue, and gray text.
Logo of New Zealand Media and Entertainment, with the initials NZME. in bold black and gray letters and the full name written underneath.
Logo of The Ted Manson Foundation with the tagline 'Lifting the hopes of Kiwis' and a graphic of a folded paper or origami element.
Venture Medical Supplies logo with a stylized teal and purple emblem and the text 'Venture Medical Supplies' below.

Book A Free Brainstorm Call

15 minutes to discuss your business, explore whats working for you and what isn’t. You will leave with 3 actionable ideas on how to improve your branding! Send me a message below to book.