Your business is brilliant. Your brand should make that obvious.

Strategic branding & packaging for founder-led brands ready to stand out, earn trust and become the product people reach for first.

Welcome to Rose Studio.

You've built something real. Something you're genuinely proud of. But every time someone lands on your website or stumbles across your Instagram, you cringe a little.

Maybe your visuals don't reflect how far you've come. Maybe your messaging feels like it was written for a version of your business that no longer exists. Or maybe showing up online just feels harder than it should - not because you don't care, but because your brand stopped feeling like you a while ago.

That gap between where you are and how you're showing up? That's exactly what I fix.

School Shorts Podcast
Wild & Organic Social Media
School Shorts Podcast
Snaps & Soirees
Lather Social Media
School Shorts Podcast
Be Nourished Brand Refresh
Flow & Go
Vitame branding

What my clients say

Working with Charlotte to create my logo and website for my speech language therapy business was such a smooth and enjoyable experience! She absolutely nailed the vision for my brand - playful yet professional, inclusive, accessible and deeply aligned with my business core values. Charlotte was incredibly collaborative throughout the process; she listened to my ideas and feedback to make sure the brand really felt authentic to me and the families that I support and was able to execute the vision so well! I am so proud of how my brand and website turned out, and highly recommend Charlotte for your next project!

Ami-Lee Wildman - Wild about words

Working with Charlotte on my rebrand for Have It All was truly a 10/10 experience!

The end result has completely shifted how I show up. I feel proud of my brand again, more confident promoting my podcast and excited to grow it in a bigger, more intentional way. It’s no longer something I downplay, now it feels like a true extension of my professional identity.

Charlotte delivers incredible value, and I’d absolutely recommend her to anyone looking for a thoughtful, strategic and beautifully executed brand experience.

Emily Parks - Have it all podcast

I worked with Charlotte from Rose Design for my branding and website work for Flourish Health and she was incredible to work with. She understood my brand and vision and was able to bring it to fruition and make it even more wonderful than I had dreamed. She didn't just create a pretty logo, she really took the time to understand me and my business and created something that aligns with my brands values and personality. Thanks Charlotte, in love with my website and branding.

Danii O'Malley - Flourish Health

Why Rose Studio?

A logo is just a logo. But a brand? That's the gut feeling someone gets before they've even read a single word. It's the reason they choose you over everyone else in your industry, follow you before they're ready to buy, and come back because something just clicked.

I've been obsessed with colour, illustration, and the art of making things beautiful since long before Rose Studio began.

These days I channel that obsession into building brands for women who mean serious business - strategic, personality-packed, and designed to grow with you.

A brand that's unmistakably, unapologetically yours.

Ways we can work together

Not sure where to start? - Let’s have a chat

Book a free 15-minute brand brainstorm and let's dig into where your brand is at, what's working, and what's holding you back. You'll leave with three clear, actionable ideas you can use straight away and absolutely zero obligation to do anything else.

(Honestly, worst case, you get some free brand advice and we have a good chat. Best case? We build something incredible together.)

Lets do this

Brands I’ve worked with

School Shorts
Sample workshop logo
Be Nourished
Offside
The Diabetic Guide
Kesia
Ted Manson Foundation
The Ironman Group
Hammond & Co
Stayhub
Essential Staff
NZ Academy of Builders
New Zealand Build Group
Porter Property Services
Auckland Marathon
NZME

Follow Rose Studio - @rosestudio.co.nz

A product this good deserves a brand that does it justice. Be Nourished has been crafting organic kimchi and sauerkraut in New Zealand since 2007, a brand with real history, a loyal following, and a product bursting with goodness. But when Brenda to
A little late to the party but heres what I’ve been working on for the month of April...Brand identities, Websites, podcasts & meeting incredible founders over brainstorm calls - I can’t wait to share more! I have one final branding
So I can look at a brand identity and in 10 seconds tell you why it isn’t converting It’s not a superpower ( although that would be cool ) It’s just after years of working in the industry these patterns become really hard to not se
Real brands are created by humans 💕 No matter how hard Claude tries it doesn’t understand how the mind of your dream client / customer works, it doesn’t know what stops the scroll and says she gets me It doesn’t know your story o
When Emily came to Rose Studio, she had a podcast with over 40 episodes & a passionate message that women were really connecting with… But her brand that didn’t quite reflect the business it had become and Emily wasn’t showi
Consider this your invitation inside of Rose Studio. The Bloom & build breakdown - my email community that I’ve had so much fun creating. Its filled with insights that I don’t always post here, design inspiration I’m currentl
Introducing Nisha Wellbeing A brand built around Counseling. Community. Culture. Care. Tenisha supports individuals, couples and organisations with mental health and she needed a brand that felt as warm and grounded as the work she does. Every co